01 · Websites
A site that says in three lines what you do, and for whom.
Custom, fast, bilingual if you want. The button that matters (call, book, log in) is always within thumb's reach.
- Art direction and UX/UI design
- Animated mockups, tested on five screen sizes
- Keyboard and screen-reader accessible (WCAG 2.2)
- Restrained motion, turned off for those who ask
02 · Mobile and calls to action
Most people discover you on their phone. The button has to be under their thumb.
A site can rank first on Google and lose customers on the first tap: tiny text, hidden menu, phone number nowhere. We design for the phone first, then scale up.
- One main button per screen, always visible: Call, Book, Get a quote
- A fixed action bar at the bottom of the screen on phones
- Tap targets big enough for a thumb
- Tested on five sizes, phone (390 px) to big screen (1920 px)
Example: Cabinet Lumen, first on Google but no mobile site →
03 · SEO
Get found on Google when people look for you.
SEO is what makes your site show up in results. Three parts: technical (the site loads fast and reads cleanly), content (you answer real questions), and local (your Google profile and address are right everywhere).
- Speed and Core Web Vitals
- Clear titles, structure and internal links
- Google Business profile and consistent contact details
- French and English pages, properly linked
04 · GEO
Get recommended by ChatGPT, Perplexity and Google's AI answers.
More and more people don't search anymore: they ask. “Which accountant for my small business?” “Which property manager in Montréal?” AI answers with a few names, often without the person clicking anywhere else.
Why it matters: in a list of ten links, you can be fifth and still get calls. In an AI answer, if you're not named, you don't exist. AI recommends what it understands and can verify. GEO means making your business easy to understand and verify.
- llms.txt — a summary of your business written for AI
- Structured data — services, address, hours, reviews and FAQ tagged (JSON-LD)
- Citable passages — short, verifiable answers, with your name
- AI crawler access — your site open to the bots that feed the answers
05 · AI for your business
Edit your site yourself. By writing.
“Change Saturday's hours.” “Add this photo to the Team page.” You write what you want, AI prepares the edit, and nothing changes online until you approve it. No more waiting on an agency to fix a sentence.
- Text, photos, hours, services: editable by you
- Preview before publishing, easy undo
- Design and SEO structure stay protected
We also build custom AI assistants and apps. We make our own: Keepr answers clients for service businesses, Gloam and Pansiva help with big decisions.
06 · Our approach
How we redo a site.
The redesign
- Understand what exists. What you sell, who calls you, which links already get used.
- Keep what earns. Shortcuts, logo, colours and fonts stay, unless they cause a real problem.
- Study the best. At least nine reference sites before the first mockup.
- Show, then ship. Animated mockups tested on five screens. You approve, we build.
The copy
- Your words, not ours. We start from how your customers talk about you.
- One idea per sentence. Short, concrete, present tense. Understood in three seconds.
- Nothing made up. No number or fact we can't prove. You review everything.
- Quotable by AI. Clear answers to the questions people actually ask you.
The tech
- Fast by default. Light pages (HTML, Astro or Next.js), optimized images.
- Machine-readable. Structured data, llms.txt, sitemap, linked FR and EN versions.
- Accessible. Keyboard, contrast, screen readers, reduced motion.
- Tested before launch. From phone (390 px) to big screen (1920 px).
FAQ
The questions we get.
What is GEO?
GEO (Generative Engine Optimization) makes your site clear to AI like ChatGPT, Perplexity and Google's AI answers, so they can quote and recommend you.
Does classic SEO still matter?
Yes. AI that searches the web often relies on search engines. Good SEO is still the foundation of GEO.
Can I edit my site myself?
Yes. You write what you want changed, AI prepares the edit, and you approve it before it goes live.
Will you change my logo?
No, unless it causes a real problem. We keep your logo, colours and fonts when they work.
Who writes the copy?
We do, from your words and what you actually offer. No made-up numbers or facts. You review everything before launch.