← Work · 02 · 2026 · ● live gloam.now
Gloam
- Category
- Consumer product
- Timeline
- 2026
- Role
- Name, brand, site, app, SEO
- Stack
- Next.js · Capacitor iOS · Claude API
“Make sense of your biggest life decisions.” Gloam spots the places, people and seasons that keep coming back in your life, then surfaces the real question.
First called Vesper, then renamed Gloam. The challenge: an intimate AI people trust, without looking like a horoscope or a dashboard.
01 · The tone
Night photography, calm type, one warm colour.
The site opens on a sentence, not a feature. Quiet Figtree for text. Instrument Serif italic for the words that matter.
02 · The product
Places, people, seasons.
The app reads a life in three parts: a globe of places lived and wished for, the people who matter, the seasons. The AI suggests; your experience corrects.
03 · What we took away
An AI that shows its doubts earns more trust than one with an answer for everything.