RésidencesNord

Sector: Property management, Greater Montréal
Type: Proposed, unsolicited redesign
Deliverables: Diagnostic, strategy, 2 animated pages
Tested on: 5 screen formats

The company offers something rare: it guarantees owners' rent. Its website barely mentioned it.

The site spoke mostly to tenants. Yet its strongest offer is for owners. Our diagnostic ranked it last of six against its competitors.

01 · What we kept

Tenant shortcuts stay one click away.

Maintenance request, application, resident portal: these links already get used. They stay at the top of every page, and become a fixed bar on phones.

02 · The signature moment

A rent ledger that fills up, even when the tenant doesn't pay.

The page doesn't describe the guarantee, it shows it: every month, rent arrives, even during the tribunal hearing.

03 · What we took away

Your best argument is often already on your site. Just not in the right place.

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