CabinetLumen

Sector: CPA firm for SMBs, Québec
Type: Proposed, unsolicited redesign
Deliverables: Diagnostic, strategy, 2 animated pages
Priority: Mobile

First on Google Maps in its town. But its site had no mobile version.

People find it on their phone, tap “Website” and land on an unreadable page. Of the six firms compared, it was the only one.

01 · The promise

“You build the business. We keep your numbers.”

A line built only on what the firm already offers: monthly bookkeeping, tax strategy, remote access to its accounting software.

Services and the “I am… and I need…” sentence

Mobile homepage, Call, Book, Directions bar

02 · The signature moment

“I am… and I need…”

Visitors complete a sentence: small business owner, freelancer or individual, and what they need. The site takes them to the right service in one move. On phones, Call, Book and Directions stay under the thumb.

03 · What we took away

Ranking first on Google is worthless if the page won't open on a phone.

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